...And now, from deep inside the Magic Pumpkin... So, just who is ? The Story Lady was portrayed by Photo credit: unknown Joan Gerber Vital Stats: Real Name: Joanie Gerber Place of Birth: Davenport, Iowa Also credited as: Joanie Gerber Spouse: Grace McKeaney Children: 1 Daughter Trivia: Joan Gerber's husband was the writer of the comedy show "Roseanne". Fan Mail Address: Joan Gerber c/o Sutton, Barth, & Vennari 145 S. Fairfax Ave. #310 Los Angeles, CA 90036 Home. The Story Lady is ©1968, 2001 Mel Blanc Productions.