Stan's Book Review: "Data Smog"

Stan Freberg here. Are we assaulted by too much information, faster than we can absorb it? A new book says we are. "Data Smog: Surviving the Information Glut" hits the glut right on the head. [:60 SPOT BREAK] David Schenk, a journalist, says we're all drowning in information overload--magazines, 24 hr. TV news, the internet, e-mail and endless faxes. In his book "Data Smog: Surviving the Information Glut," he shows how messages creep into every corner and flood our senses with stimuli, until we spend 60% of our day just processing information. This is bad for our health, promoting stress, memory overload and attention deficit disorder. It also produces what he calls "The Madonna-Dennis Rodman Effect." Data smog reduces our attention span, which forces people to resort to anything to get our attention. "Data Smog"--great book, if your brain can handle still more information. Stan Freberg here. Copyright ©1998, Stan Freberg/Freberg, Ltd. (but not very) Distributed by Dick Brescia Associates and Radio Spirits, Inc.