STAN FREBERG HERE...The "Paws" That Refreshes
Stan Freberg here. The Coca-Cola Company has announced plans to build a 100 ft. high glass Coke bottle, with a 10 story elevator inside. And where is it to be built? Where else? Las Vegas, of course. Sorta reminded me of a radio commercial I once created for Coke. It, too, had a giant Coke bottle in it. I'll tell you about that, in a minute. [:60 SPOT BREAK]
Freberg again. Well, when I read about Coca-Cola's plans to build a giant Coke bottle in Las Vegas on the strip, as a tourist attraction, it gave me pause. Not "the pause that refreshes," their famous trademark slogan; just a pause. It sorta reminded me of a radio commercial I once created for Coke that ran on the air for quite a while.
It had these two guys planning to build a huge 100 ft. high bottle of Coke in Egypt, as an advertisement for Coca-Cola. "Where are we gonna put it?" one man asked. "I thought right next to the Sphinx," I said. "Which end?" the first guy says. "Well, put it between the Sphinx's paws, that'll look nice." The other guy says, "Okay, a huge bottle of Coke between the Sphinx's paws, got it. But wait a minute--what if some other soft drink company comes along and puts their bottle at the other end?" "So what?" I said. "It's what's between the paws that refreshes."
Ahem...sorry about that. You think somebody at Coke has been digging around in their audio archives and discovered my old radio commercials?
Stan Freberg here.
Copyright (C)1997, Stan Freberg/Freberg, Ltd. (but not very) Distributed by Dick Brescia Associates and Radio Spirits, Inc.