STAN FREBERG HERE...Product Tie-Ins From Hell?
Stan Freberg here. Now that the second O.J. trial, the civil suit, has been under way, there's a lot of product tie-ins various companies could make. Or are they avoiding the opportunity like the plague? After this. [:60 SPOT BREAK]
Freberg again. Advertisers are always trying to jump on the bandwagon, but would the Bruno Magli shoe people be tempted to sieze on the publicity that the second O.J. Simpson trial has given their shoes? The shoes whose distinctive prints were left at the crime scene?
Jill Eisenstadt, a spokeswoman for Bruno Magli in New York, says, "It's certainly not the best way to get the name out there, but it's effective. Now we have a bigger audience of people who know about our shoes." No kidding! Hmm.
And how about the famous Isotoner gloves that Johnnie Cochran said didn't fit O.J.? "The gloves don't fit!" Isotoner spokeswoman Nancy Young says, "We feel certain that it has raised name awareness, but we'll just have to wait and see whether or not this translates into increased sales." Come on, Nancy!
And since O.J. went to McDonald's with Kato Kaelin the night of the murders, how about a tie-in there? McDonald's could give away little Kato Kaelin figures.
And let's not forget the famous low-speed white Bronco chase. Ford could say, "Celebrity sports figures choose the Bronco - appropriate at any speed."
Are these product tie-ins from Hell?
Stan Freberg here.
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