Satiric radio commentary for the 90s from the man who drained Lake Michigan and filled it with hot chocolate!!!

Stan's Book Review: "Scent-sational Weight Loss." (Part One)

Stan Freberg here. How would you like to smell your way to losing weight? You can, according to Dr. Alan Hirsch, who has a new book out called, "Scent-sational Weight Loss." It really worked on thousands of subjects who participated in the study. More after this. [:60 SPOT BREAK]

Freberg again. I've talked before about my old friend, Dr. Alan Hirsch, a neurologist who heads Chicago's Smell and Taste Treatment and Research Foundation. Everyone from "60 Minutes" to "Oprah" has featured this expert on aroma, and its effect on human behavior.

In the past, he's helped Japanese workers brighten up and work more efficiently at their computers, when the smell of lemon was fed into the air conditioning system. For people with claustrophobia, he recommends carrying a green apple to sniff when you get in an elevator. Really works.

A couple of years ago, he noticed when people lost their sense of smell, they gained 20 pounds or more, so he wondered if the opposite was true. It was. For the study, 3100 subjects were given a small inhaler, with a smell that vaguely resembled Fritos Corn Chips. When they felt themselves becoming hungry, they just sniffed. On an average, the overweight subjects lost 30 pounds over six months.

Now he's written a book called, "Dr. Hirsch's Guide to Scent-sational Weight Loss." He sent me an advance copy, and I feel thinner just from lifting all this data. Tell you more, next time.

Stan Freberg here.

Copyright ©1996, Stan Freberg/Freberg, Ltd. (but not very) Distributed by Dick Brescia Associates and Radio Spirits, Inc.